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eBay after the bell 9-28-06: So what happened today?

Indeed, what happened today? Another day of significant gains as eBay Inc. (NASDAQ: EBAY) shares were up by 4.76% or $1.29 to close at $28.41. If you go look at the intra-day chart, you'd notice that the rally started around noon.

So what did we have? Actually, around that time we had the press-release regarding eBay's PayPal settling a potential class-action case and also agreeing with attorney generals about its user agreement and protection programs (protecting users against fraud in very general terms). The agreement was voluntary and eBay has actually already implemented some of the things agreed upon. It will cost PayPal $1.7 million.

The class-action suit settlement , again regarding information communicated to users about PayPal's protection program, will cost PayPal $3.5 million. According to the settlement, PayPal is also not admitting any liability for any of the allegations in the two cases.

As far as I see it, eBay and PayPal came out light on these matters. PayPal will clean up its act and those concerns will be behind it. There's nothing worse to a stock than uncertainties surrounding the company.

But did that cause the rally in the share price? I'm not sure. All I know is that in addition to all the rumors that floated around this week, a few analysts came out with very bullish calls. Today it was Credit Suisse saying that "Ebay's Aug. 22 price increase seems to be having the intended effect." He was referring to the recent fee hike that was intended to shift the mix in listings from Store to core.

Credit Suisse analyst calculated that since the new fees were introduced, store listings declined about 25% from peak levels, with 1,500 stores closing, and core listings rose 16%. Exactly what eBay wanted, exactly what analysts and investors were looking. So perhaps this could explain the nice gain today. Now it remains to be seen how the store closures will affect eBay, if at all.

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Symbol Lookup
IndexesChangePrice
DJIA-39.4111,309.14
NASDAQ-3.032,381.33
S&P 500-3.131,263.56

Last updated: August 20, 2008: 10:13 AM

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