The publicity machine is working overtime for General Electric Co.'s (NYSE:GE) Universal Studio's production Knocked Up.
The film, starring Katherine Heigl and Seth Rogen, opens today. As part of the fanfare, Universal has created a web site where you can create a mashup showing how the offspring of you and anyone you choose might appear.
Unfortunately, this feature doesn't work as well as one might wish. For example, check out this result, supposedly the visage of a child from a coupling of yours truly and Miss Universe Rita Mori (I can dream, can't I?) Even given that my gifts are not physical, the alien creature that resulted doesn't serve as a good advertisement for the film.
Nonetheless, early reviews for the film are good, and gives Universal hope that this summer will offer strong returns. In a couple of weeks they will premiere another potential hit, Evan Almighty, the sequel to Bruce Almighty starring Steve Carrell (of the 40-Year-Old-Virgin, another film by Knocked Up Director Judd Apatow).
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