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Paris Hilton, who rose to fame as an heiress, is less than 3% the heiress she could have been. Her grandfather, Hilton Hotels patriarch Barron Hilton is leaving 97% of his $2.3 billion personal fortune to charity, leaving approximately $69 (what an appropriate number!) million available for everyone else, including Paris.

According to the Los Angeles Times, "The contribution to the Conrad N. Hilton Foundation, to come from the sale of Hilton Hotels Corp. and the pending sale of Harrah's Entertainment Inc. after the money is placed in a trust, is the largest in the foundation's history and will bring its value to about $4.5 billion."

But don't feel too bad for Paris. Even if she won't really be much of an heiress, she has already built her own empire based on her grandfather's wealth -- well, that and going to jail and such.

But still, it's refreshing to see Barron Hilton giving his money to people who deserve it. It's hard to imagine anyone less deserving than Paris Hilton, and maybe this will encourage her to stop acting like such a spoiled brat.

NYSE Euronext, Inc. (NYSE: NYX) is surging today after Standard & Poor's announced that NYX will replace Hilton Hotels Corp (NYSE: HLT) in the S&P 500 after the market closes Oct. 24. S&P also announced that NYX will replace Limited Brands (NYSE: LTD) in the S&P 100. Joining these indices means that any mutual funds that track the index will need to buy shares, which should cause much higher demand over the next few months. If you think that the company won't fall by too much in the coming months, then now could be a good time to look at a bullish hedged trade on NYX.

After hitting a one-year high of $112.00 in November, the stock sagged to a 52-week low of $64.26 in August. NYX opened this morning at $86.20. So far today the stock has hit a low of $84.93 and a high of $86.39. As of 10:40, NYX is trading at $85.07, up $2.43 (2.9%). The chart for NYX looks bullish and steady, while S&P gives the stock a positive 4 STARS (out of 5) buy rating.

For a bullish hedged play on this stock, I would consider a December bull-put credit spread below the $65 range. A bull-put credit spread is an options position that combines the purchase and sale of put options to hedge risk in case the stock doesn't do what you think but still leverage nice returns. For this particular trade, we will make a 4.2% return in just 2 months as long as NYX is above $65 at December expiration. NYSE would have to fall by more than 23% before we would start to lose money. Learn more about this type of trade here.

NYX hasn't been below $65 by more than a few cents in the past year and has shown support around $80 recently. This trade could be risky if the company's earnings (due out on 11/2) disappoint, but even if that happens, this position could be protected by the increase in demand for shares as well as strong support around $70, where the stock bounced in September.

Brent Archer is an options analyst and writer at Investors Observer.

Visit AOL Money & Finance for more earnings coverage

A blog post I recently read, written by Amy B. Scher , reminded me about one of the best practices that a person can use to protect and gain the greatest value from their own money. Negotiating the bottom line on your purchases is not old school and it's certainly not "dirty pool". Seeking to negotiate downward adjustments to your purchase prices shows that you have respect for the work that you have done to earn your income and it also shows that you understand capitalism in motion. The following list is only a partial exposure of the ways you can negotiate lower costs for yourself. With some considered imagination you can easily put the negotiation concept to work for yourself in a multitude of buying situations and as you do, the practice will become quite natural and very rewarding.

This post is part of our Money Face-Offs feature. Let us know who you think comes out ahead in this head-to-head match-up, and check out our other Money Face-Off posts.

How does one go about drawing a comparison between Paris Hilton and Ivanka Trump? In my estimation, although there a some mildly reasonable parallels between the two ladies, they are two significantly different people. It's difficult in this format to strip the comparison down to bare facts and then to build a picture of each woman's character and experience from there. So, what I shall try to do is give you just the basics to help you and then I'll leave you to determine which of these women you'd prefer to spend some time with. I'd be pleased if you would comment about which woman you would choose as a business associate, an employee, a national leader, or a life partner.

Insider trading has been running rampant on Wall Street and now the SEC has sent a Wells Notice to David Li, a board member of Dow Jones for insider trading and leaking information about the Rupert Murdoch's News Corp (NYSE: NWS) bid for the company. David Li is Chief Executive of the Bank of East Asia -the third largest bank in Hong Kong so he is a little harder to get, but that is why they are filing suit.

Insider trading has given me plenty to talk about in recent blogs. Dow Jones (NYSE: DJ), aQuantive (NASDAQ: AQNT), Hilton (NYSE: HLT) and Energizer (NYSE: ENR) are a few of the companies I have spotted funny activity on recently.

Trading with inside information is illegal and everyone knows it. But it can also be very profitable. If you know what you are doing you can get 100%, 300% or 5,000% returns over night. Some of the options traded on Dow Jones had an over 5,000% return. Options bought for 30 cents became worth $15. If you have insider information and know what you are doing it can be like picking the winning lottery numbers. However, it does not take long for people to get suspicious, as it is sort of like winning the lottery multiple times in a row. Many times the illegal activity takes place and then it becomes a game of moving the money around, but sometimes the SEC catches up.

MOST NOTEWORTHY: Today's noteworthy downgrades involved Hilton Hotels Corp (HLT), TransAlta Corp (TAC), Cascade Corp (CAE), Activison (ATVI) and Atheros Communications (ATHR):

• Stifel downgraded Hilton Hotels (NYSE: HLT) to Hold from Buy at Stifel based on the recent acquisition.

• TD Newcrest cut TransAlta (NYSE: TAC) to Sell from Hold and doesn't consider an LBO of the company likely.

• Rodman cut Cascade (NYSE: CAE) to Market Underperform from Market Perform based on valuation.

• Activision (NASDAQ: ATVI) was downgraded to Neutral from Outperform at JP Morgan based on valuation and the competitive environment.

• AG Edwards believes Atheros Communications (NASDAQ: ATHR) has a less favorable risk/reward and cut shares to Hold from Buy...

OTHER DOWNGRADES:

• Needham downgraded Kyphon (NASDAQ: KYPH) to Buy from Strong Buy.

• UBS downgraded Taiwan Semiconductor (NYSE: TSM) to Neutral from Buy.

• Deutsche Bank cut Chicago Mercantile Exchange Holdings (NYSE: CME) to Hold from Buy.

• Roche Holding Ltd (OTC: RHHBY) was downgraded to Hold from Buy at Citigroup.

Analyst summaries provided by TheFlyOnTheWall.com (subscription required).

According to Hennessee Group, the hedge fund industry had a good June. The average hedge fund posted a 0.88% return. This compares to the S&P's -1.8% performance for the same period.

So far for this year, the average hedge fund has returned 8.7%. How about the S&P? It has clocked about 6%.

While interest rates have been an issue, the fact is that the buyout boom has been extremely helpful for equities. And as seen with the IPO filing of KKR and mega deals like the buyout of Hilton Hotels Corp. (NYSE: HLT), there still appears to be momentum with M&A and private equity.

It's also encouraging that hedge funds have been able to deal with the subprime meltdown. Interestingly enough, it looks like some hedge funds aggressively shorted subprime vehicles. Paulson & Co., for example, posted a 40% return in June because of its bearish bets (there's an excellent story on this in Bloomberg.com).

With credit agencies like S&P and Moody's reducing their ratings of subprime mortgage backed securities, there may be more shorting opportunities for hedge funds. There is also likely to be more pain for firms like Bear Stearns (NYSE: BSC), which have been on the wrong side of the subprime market.

Tom Taulli is the author of various books, including the Complete M&A Handbook and the EDGAR-Online Guide to Decoding Financial Statements.

A pair of lawsuits seeking class-action status accuse Hilton Hotels (NYSE: HLT) management of breaching their fiduciary responsibility to shareholders when they agreed to sell the company to The Blackstone Group (NYSE: BX) for $20.1 billion. The investors claim the size of the offer was inadequate, and the $560 million break-up fee Hilton will have to pay Blackstone if it backs our of the deal is excessive. The amount is so large they contend, that it effectively guarantees that the private equity firm will go home with the prize.

There are a couple of interesting things about this. First, the break-up fee does seem excessive. The idea of a break-up fee, ideally, is to compensate the prospective buyer for its time/use of resources if a deal fails to go through. The $560 million figure would give Blackstone a huge windfall if the deal fails to go through. While the lawsuit is unlikely to go anywhere, I would ask Hilton why such a large break-up fee was necessary.

Second, this shareholder angst may be one of the factors that will lead to the decline of the buyout boom. In recent months it seems, shareholders have grown increasingly feisty in taking on buyout offers they deem too low. This wave of shareholder activism, which often leads to higher buyout prices, can cut into the private equity firms' margin for error.

But this is probably a good thing: If a private equity firm can take a company private and make a ton of money, it might make more sense for the company to stay public and provide that value to shareholders.

MOST NOTEWORTHY: Ruth's Chris Steak House (RUTH), Hilton Hotels (HLT) and Champps Entertainment (CMPP) were today's noteworthy downgrades:

• Goldman cut shares of Ruth's Chris Steak House (NASDAQ: RUTH) to Sell from Neutral following the company's preliminary Q2 sales, as they expect relative underperformance over the near-term. Goldman believes macro headwinds could weigh on Ruth's client base and keep traffic negative for the rest of the year.

• Hilton Hotels (NYSE: HLT) was downgraded by a number of firms after the Blackstone Group (BX) takeout offer: Jefferies and Citigroup cut shares to Hold from Buy, Calyon downgraded shares to Neutral from Buy, Raymond James downgraded shares to Market Perform from Strong Buy, Suquehanna cut shares to Neutral from Positive and Bear Stearns downgraded Hilton Hotels to Peer Perform from Outperform.

• B. Riley downgraded shares of Champps Entertainment (NASDAQ: CMPP) to Neutral from Buy to reflect the buyout offer from F&H Acquisition Corp...

OTHER DOWNGRADES:

• B. Riley downgraded shares of ACR Group (AMEX: BRR) to reflect the company's merger agreement with Watsco Inc (WSO).

• Jefferies cut Dobson Communications Corp (NASDAQ: DCEL) to Hold from Buy.

• Piper Jaffrey downgraded Selective Insurance (NASDAQ: SIGI) to Market Perform from Outperform.

• Kaufman downgraded Parametric Technology (NASDAQ: PMTC) to Hold from Buy.

Analyst summaries provided by TheFlyOnTheWall.com (subscription required).

Main market news here.

A consumer advocacy group, the Foundation for Consumer and Taxpayer Rights, isn't happy about Apple Inc.'s (NASDAQ: AAPL) battery replacement program for the iPhone, which currently requires ssers to submit their iPhone to Apple for battery service, a service that would cost users $79, plus $6.95 for shipping, and will take three business days. The battery, is apparently soldered to the device.

The Boeing Co.'s (NYSE: BA) new jet, the 787 Dreamliner, is set to launch on July 8 (very clever: 07-08-07). There have been fears the company may have to delay the launch due to several setback it had encountered in assembling the jet, but apparently, in two days, we will get to see it. "It won't have passenger seats, it won't fly -- in fact, it won't even motor itself down the runway." But it will be unveiled at its Seattle-area factory on 7/8/7 nonetheless.

Deutsche Bank upgraded Royal Dutch Shell (NYSE: RDS) and BP (NYSE: BP) to Buy from Hold, increasing both target prices to $95.82 per U.S.-listed share and to $81.09 per U.S.-listed share. DB raised targets on other oil companies as well, seeing the cycle as being still far-off its peak. Shell shares are up 2.5% in pre-market (7:45 a.m.) and BP shares are up 0.9%.

Following the footsteps of other chains such as Starbucks Corp. (NASDAQ: SBUX) and rivals such as McDonald's Corp. (NYSE: MCD) that have already announced such measures, Burger King (NYSE: BKC) also announced it will use trans-fat-free cooking oil at all its U.S. restaurants by the end of next year.

Bloomberg has a nice feature about Meg Whitman, eBay Inc.'s (NASDAQ: EBAY) CEO and how it accomplished "what most Internet chiefs can only dream of: She's beating Google Inc. (NADSAQ: GOOG) in at least one corner of the Web." The article refers, of course, to eBay's PayPal, but continues with a more in-depth look at both companies' growth and businesses.

And finally, comScore reports about Facebook's growth in the past year since the open registration came into effect. Unique visitors grew by 89% while page views grew by 143%.

Five analysts, including Bear Stearns and Citigroup, downgraded Hilton Hotels (NYSE: HLT), mostly from Buy/Outperform to Hold/Neutral as a better bid from the one given by Blackstone Group (NYSE: BX) is unlikely.

In the past Mike Fowlkes, Sarah Gilbert and I have pointed out what seems blatant illegal activity in Dow Jones (NYSE: DJ) and Aquantive (NASDAQ: AQNT). Now there is activity in Hilton Hotels (NYSE: HLT) worth taking a look at.

Hilton Hotels closed up 9.34 to $45.39 today on news the company agreed to be acquired by Blackstone Group (NYSE: BX) in a deal valued at $26 billion. A reader pointed out interesting activity on Hilton Hotels.

With the stock up, let's look and see how many "lucky" traders picked up calls on the stocks. A call option gives the buyer the right to buy the stock at a set price. If you think a stock is going to go up you can buy the right to buy that stock at a set price, in the hopes that it does in fact go up, as you expect.

The Hilton July 35 calls (HLTGG) had a volume of 3,660 Tuesday with a high price of $1.90. That is above the average volume of 314 calls per day since the options were issued and just above the previous record high daily volume of 3,616 on 5/31. Those calls are now worth about $10.50 a piece so a 450% gain over two days isn't bad. I have to say this looks suspicious; sort of like a man running from a bank with a bag of money.

Looking at the Hilton August 40 calls (HLTHH) it becomes a little more obvious. Tuesday there were 5,844 contracts for 0.85 cents or less. In the past three weeks -- since the options came out there were only a total of 70 contracts traded. The contracts bought Tuesday are now worth about $5.80 a piece. A 582% gain in two days, representing about $2.8 million in profits.

If that isn't enough money ...there is more. The July 40 calls (HLTGH) saw 3,312 contracts trade Tuesday for less than 0.40. Now at 5.50 it is a 1,275% return for another $1.6 million in profits.

While I do not know who made the trades, their intentions and what they knew when; I am betting they will soon be getting a call from the SEC. In all fairness, just because I see a man wearing a black ski mask running out of the bank carrying a bag of money and a gun doesn't mean he is a bank robber. These trades could be legit, but they trades have all the tell-tale signs of insider trading. By the way has anyone been following Paris recently? Has she been meeting with Martha Stewart?

Kevin Kersten is an Options Analyst with InvestorsObserver.com. Do you have any deadwood in your portfolio? Check out the 18 Warning Signs That Tell You To Dump A Stock.

Disclosure note: Mr. Kersten owns and or controls a diversified portfolio of long and short positions that may include holdings in companies he writes about.

Marriott International Inc. (NYSE: MAR) opened at $48.77. So far today the stock has hit a low of $46.82 and a high of $48.85. As of 10:55, MAR is trading at $47.45, up $2.99 (6.7%).

After hitting a one year high of $52.00 in April, the stock dropped sharply to find support just below $44. Hotels are soaring today after Blackstone Group (NYSE: BX) announced plans to purchase Hilton Hotels (NYSE: HLT). Jim Cramer says that some other hotel stocks are deserving of takeovers, and he is tagging Marriott as possible buyout candidate in the aftermath of the HLT deal. Other potential targets mentioned are Starwood Hotels (NYSE: HOT) and Wyndham (NYSE: WYN). Our own Douglas McIntyre sees MAR and HOT as targets as well. Recent technical indicators for MAR have been bearish and steady, while S&P gives the stock a neutral 3 STARS (out of 5) hold rating.

For a bullish hedged play on this stock, I would consider an October bull-put credit spread below the $40 range. MAR hasn't been below $40 since October and has shown support around $43 recently. This trade could be risky if the acquisition buzz surrounding the hotel stocks dies down with little action, but even if that happens, it looks like this stock could find support right near $45, where it bounced a few times in the past two months.

Brent Archer is an options analyst and writer at Investors Observer. DISCLOSURE: Mr. Archer owns and/or controls diversified portfolios of long and short stock and option positions that may include holdings in companies he writes about. At publication time, Brent neither owns nor controls positions in MAR, BX, HOT, HLT, or WYN.

MOST NOTEWORTHY: General Motors (GM), Aluminum Corp of China (ACH), Greenbrier Cos (GBX) and Monsanto (MON) were today's noteworthy downgrades:

• Bear Stearns cut General Motors (NYSE: GM) to Peer Perform from Outperform based on valuation and growing fundamental headwinds.

• HSBC downgraded Aluminum Corp of China (NYSE: ACH) to Underweight from Neutral as they believe prices of lightweight metal have peaked.

• Greenbrier Cos (NYSE: GBX) was cut at Bear Stearns to Peer Perform from Outperform on valuation.

• Matrix USA downgraded Monsanto (NYSE: MON) to Buy from Strong Buy on valuation...

OTHER DOWNGRADES:

• Sandler cut Western Alliance Bancorporation (NYSE: WAL) to Hold from Buy.

• UBS cut Arris Group (NASDAQ: ARRS) to Neutral from Buy.

• AG Edwards downgraded Hilton Hotels (NYSE: HLT) to Sell from Buy. Gabelli cut Hilton Hotels to Hold from Buy.
  

Analyst summaries provided by TheFlyOnTheWall.com (subscription required).

Now that Blackstone (NYSE: BX) has bought Hilton (NYSE: HLT) for $26 billion, The Wall Street Journal is asking [subscription required] whether Marriott (NYSE: MAR) and Starwood (NYSE: HOT) might be next.

The question is reasonable. Hilton has outperformed the other two companies in the stock market over the last two years, with its shares up 50%. Some of that is due to recent takeover speculation.

Marriott's shares are up only 30% over that period and Starwood's only 15%. All three companies have market caps in the $15 billion to $20 billion range, so none is so large as to be outside the financial ability for a private equity firm to take them over.

But, Starwood may make the easier target. Marriott is still controlled by its founding family while Starwood has had a bit of musical chairs in its executive suite. The company's CEO left in April.

Starwood has had virtually no growth in revenue over that last four quarters, and had low operating income in its last reported quarter. If private equity interests think they can improve that, the company becomes an attractive candidate.

Douglas A. McIntyre is a partner at 24/7 Wall St.

Martha Stewart vs. the Town of Katonah
Village locals welcomed their new neighbor-until she tried to trademark the town's name. Now, they're fighting back. Katonah's locals are up in arms about Stewart's attempt to claim the name of the town, so it can be used to sell paints, lighting, and home accessories. What upsets locals is not that Stewart wants to use the Katonah name, but that she wants to lay claim to it with the U.S. Patent & Trademark Office. If she succeeds, they fear they will have to get approval from her company to use the name themselves.
Katonah vs. Martha Stewart - BusinessWeek


How Safe Are Imported Goods?
Most imports meet U.S. standards for health and safety, but recent recalls involving products from China have left many people worrying about the safety of everyday items, and what -- if anything -- they can do about it.
How Safe Are Imported Goods? - WSJ.com
Also: Nearly 20% of All Food on China's Shelves Are Poor Quality


The House That Helped Build Google
After earning her MBA in 1998, Susan Wojcicki bought 232 Santa Margarita Ave. for about $600,000. She rented the garage to two Stanford students for $1,700 a month to help with the mortgage. The renters: no ordinary slackers, but the Google Guys, Larry Page and Sergey Brin, who incubated Google right there. Her life-changing decision to open her home to Brin and Page did more than just help start the world's most-popular search engine.
The house that helped build Google - USATODAY.com


Top 10 Portfolio Pitfalls
Whatever problems you encounter in your own portfolio, you're not alone. Plenty of other investors trip over the same stumbling blocks. Looking for the following weaknesses in your portfolio will help you think about it as a whole and not simply as a collection of individual investments.
Improving Your Retirement: Portfolio Pitfalls - Morningstar


Warren Buffett's Biggest Blunders
The Oracle of Omaha is an investing legend, but he's also human. Even the man behind Berkshire Hathaway has been way off from time to time. Here are seven of his biggest flops.
Buffett's Biggest Blunders - BusinessWeek
Also: How Buffett Bounces Back From Blunders


New Hazzard: Driving While Wired
Lawmakers in a dozen states are trying to ban drivers from using video games, computers and fax machines in cars in a new wave of driver-distraction legislation. States also are trying to track how much of a threat electronic gadgets such as iPods and front-seat movie screens pose to safety.
New hazard: Driving while wired - USATODAY.com